4.1 Setting criteria to help choose the use case

If your organization wants to start using language technology in your work, there are several criteria you can use to choose a use case for language technology. The first step is to outline the goals you hope to achieve by using language technology. Setting goals

You can do this by identifying the challenges that language technology can help you with. For example:

• improving customer service

• boosting productivity

• improving communication or

• making a service more accessible to marginalized groups and communities.

Technical capacity

The next step is to understand your technical capacity. Is there a gap between what you want to do and your technical skills? If you identify this technical gap, it will make it easier when you are working with technology partners. Potential impact

It’s important to look at the impact language technology could have. This will help you decide if a use case is worth following up.

You can ask questions like:

• “Will this improve the daily lives of its users?”

• “Will more people have access to our service?”

• “Will this make internal or external teams more efficient?” or

• “Will it cut the cost of achieving our goals?”

Meeting the needs of stakeholders and scalability

Another way of choosing use cases with an impact is by simply talking to stakeholders. You need to understand their pain points and find out what they expect when it comes to communication. This will also help you to understand whether the use case can be scaled up. Can the use case be expanded? Can it be used in other areas or projects within the organization?